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Challenging Ideas On No-nonsense Footwear Tactics

It also marked the last time Jordan wore Converse in an official game. Jordan, who wore Converse throughout his college career thanks to the brand's $10,000 a year deal with University of North Carolina coach Dean Smith, was drafted by the Chicago Bulls three weeks before he played his first game for the United States in the 1984 Games. Jordan scored 20 points in the 96-65 win over Spain on Aug. 10, 1984. It was during the Games when Nike started to put its full-court press on Jordan. Jordan wanted to wear Converse or Adidas -- which he wore during the Olympic trials -- during his NBA career, but the Adidas business was in a state of flux and no offer ever came. Converse offered him $100,000 a year, in line with what Magic Johnson and Larry Bird were making. Nike blew away that offer with a five-year deal at $500,000 per year, plus stock options that brought the initial total to $7 million, with the additional promise of a signature shoe. Jordan, who signed his deal with the Bulls in September, signed the Nike deal in October 1984. In the first two months on the market, $70 million worth of Air Jordans were sold.

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